Since the beginning of time, pizza boxes were square and the round pies inside of them were topped with meat.
Starting this week, however, Pizza Hut will introduce a limited-time test of a plant-based pizza topping served up in a round pizza box.
The test of both innovations will take place exclusively at one Pizza Hut location in Phoenix where America’s Original Pizza Company will introduce the new Garden Specialty Pizza topped with Incogmeato by MorningStar Farms Italian sausage.
“At Pizza Hut we don’t do anything halfway and improving the customer experience and delivering a better tasting pizza is our core mission,” said Marianne Radley, chief brand officer, Pizza Hut. “When we talk about feeding more possibilities we mean it—and I can’t wait to share these two new industry-changing innovations with our customers.”
Pizza Hut partnered with Zume, a company pioneering the shift to a more sustainable future of food, to design a way to put a round pizza in a round box. Not only does the round box contain less overall packaging compared to a typical square pizza box, it’s also industrially compostable (where available) and interlocks easily to ensure a smoother delivery. In other words, no pizza insurance policy needed and freed up space in the fridge for leftovers.
Following the event in Phoenix, Pizza Hut will look at ways to roll the box out more widely in the near future.
“This revolutionary round box—the result of a two-year journey—is the most innovative packaging we’ve rolled out to date,” said Nicolas Burquier, chief customer and operations officer, Pizza Hut. “The round box was engineered to make our products taste even better—by delivering hotter, crispier pizzas. This box is a win-win—it will improve the pizza-eating experience for our customers and simplify the operating experience for our team members.”